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The Henna deposits the Lawsone pigment (which is the coloring agent) on the outside of the hair cuticles. As the dye coats the hair strand and settles, it will bind to the keratin of the hair.

The color darkens as the dye molecules absorb deeper into the hair binding to more protein. It also maintains the hair’s natural highlights and undertones, creating a more natural-looking dye than your regular chemical hair dyes.

Besides coloring your hair in the safest way possible, henna has a host of other benefits as well. Henna helps balance out oil production on the scalp while boosting hair growth. Henna also repairs and strengthens the hair, and detoxes your scalp and hair while it colors. Providing healthier hair.

Yes. While the color may fade a bit after repeated washing and exposure to the elements, henna is permanent as it binds to the keratin in your hair. The only way to (naturally) remove henna is to let your hair grow out, or do an oil cleanse. The color will be most vibrant for 6-8 weeks after applying.